Morecambe fans have staged a variety of protests against owner Jason Whittingham
In its post-war heyday, the town of Morecambe was one of the UKs foremost seaside holiday destinations, with a thriving local economy and prestigious reputation.
Since the decline of the domestic tourism industry which underpinned Morecambes boon, its 105-year-old football club has filled the gap - providing jobs, powering local businesses, and offering a sense of community, identity, and spirit.
But now, Morecambe FC faces the imminent prospect of shutting down due to a deepening financial crisis, with owner Jason Whittinghams failure to sell the club leading to suspension from the National League.
For proud local people, the impact is enormous.
"Its absolutely horrible", says Alison Williamson, a Morecambe resident who began supporting the club in 1974. "The football club gives so much to the town. Its just so sad that Whittingham is down in Essex and allowed to take it all away from us.
"Its kind of a grieving process. Its like losing a member of your family that has always been there. Even if you dont see them all the time, when theyre not there anymore, you suffer and you feel the loss."
The clubs players were sent home a week ago and are unable to train because of a lack of insurance cover. The academy has now also stopped functioning.
For some, the slow, painful deterioration of their football club threatens the cohesion of the community and mimics the previous eras erosion of the local economy.
For people like Morecambe kitman Les Dewhirst, the clubs current plight is scarcely bearable
"Morecambe used to be fantastic in its heyday," says Les Dewhirst, the clubs kit man for the past 30 years. "It had everything from small zoos to fairgrounds to theatres and piers. Weve not got much of that now, but its still a cracking place and football is such a big part of it.
"I met my wife at the football. We were second-timers and our kids have grown up coming to this ground together. Strangers stop me in the street and say hiya Les and it feels good.
"I dont know all the names of the people who come here, but I know all the faces. We all come here for the same reason - because we care."
That level of care means supporters, led by fans group The Shrimps Trust, have been protesting against Whittinghams ownership of the club and demanding he sell up for years.
Takeover deals have been agreed in the past but nothing has come to fruition and fans face the prospect of having no club to support in the upcoming season.
"This place is half of my life", says Kate Barker, a fan and former chief steward for 20 years who was subsequently made honorary life vice-president. "All my good friends are here. Its a cliche, but we are a family and we look after each other.
"We always look forward to seeing each other on a Tuesday and a Saturday, and going to see a match. We might win, lose, or draw - the result doesnt really matter. Weve never let football get in the way of a good day out."
Kate Barker says Morecambe FC hasnt just been her career, but the foundation of her social life and friendships
"Well still gather together and talk about the old times, what weve done and where weve been. But we should still be able to do it here, every week," adds Barker.
"Inside Im being absolutely torn apart."
Where once on the towns seafront there were multiple fairgrounds, theatres, piers and miniature zoos, there are now a smattering of bars and restaurants, many of which are funded by matchday income and travelling away supporters.
The clubs peril means local businesses are now at risk.
"The winter months are the hardest here, because its the seaside," says Chris Donaldson, owner of The Royal Hotel on the seafront. "The football season sees us through that.
"Ive got 19 bedrooms here and away fans are coming from all over fully booking them weeks in advance. The whole town can be full.
"Itll cost us tens of thousands, easily. Its crazy what itll do to the town to lose that kind of money. Everyone will feel the effect of it."
For staff at the fans matchday pub, the difference in demeanour is already stark.
"We get around 400, 500 people on a matchday," says Michael Woolworth, manager of the Hurley Flyer opposite the stadium. "It feels like everyone in Morecambe is in here.
"Its a ritual every weekend. In here we see that football really brings people together.
"But in the last few months weve seen the happiness taken away from them. We have regulars who have come in visibly upset."
Morecambe FC has been one of the areas biggest employers in recent times. But the clubs financial issues mean that salaries paid to staff and players have been delayed or not paid at all in some months. Dewhirst was last paid in May.
"Im eating into my savings now," he says. "Some people arent lucky enough to have savings - some are going to food banks because they cant afford to buy their shopping.
"Its been hard watching players leave. There was another one gone yesterday. Ive known lots of them for years.
"I feel broken. Numbness has set in."
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Football is that release from normality
The club offers far more than football to local residents. Its facilities host a variety of events, fun days and fundraisers for the community and causes close to peoples hearts.
"The club does major work in the community, including sessions here for the elderly people and sessions in care homes," says former co-chairman Rod Taylor, who was removed from the board earlier this summer in a video call hastily arranged by Whittingham.
"Weve got a pre- and post-cancer group that meet regularly, we go into schools to deliver sessions. You cant put a price on that. A high percentage of the population of this town is touched by more than football in some way."
That idea of connection across the community, and across generations, is something which typifies the essence of Morecambes supporter base.
"Football is that release from normality," Taylor says. "Its a generational thing. My granddad took me to our old stadium Christie Park when I was about five or six years of age. It stays with you. Its ingrained. Its in your DNA.
"I feel Whittingham probably has to raise more money to settle some of his personal debts. I think hes trying to squeeze more money."
The BBC has repeatedly attempted to contact Whittingham, but received no response.
BBC Sport approached Jason Whittingham outside his home on Monday, but he did not answer questions.
Chair of The Shrimps Trust, Pat Stoyles, has dedicated swathes of his spare time to trying to protect the clubs status and long-term future in recent years.
"The lack of communication from Jason Whittingham has been the biggest problem," he says. "The turmoil has been going on for weeks and weeks on end.
"The start of the EFL season last weekend was difficult. Normally wed be glued to that sort of thing, but seeing live football again shows to people what were going to be missing.
"The social part of football is the biggest part. What goes on the pitch - thats fine. Its about the people you travel with, you drink with, you stand with, the community that you feel a part of. For a lot of people, losing that is going to have a big impact on their whole wellbeing, their mental health.
"Some people are already asking if, should the worst come to the worst, we can still go to places together."
The National League will meet again on 20 August and, unless convinced Morecambe have the financial means to complete the season, will formally expel them from the division.
Now fans, staff, and players wait anxiously to see if Whittingham will finally sell the club before it is too late.
Those who work at Morecambe are proud of the clubs influence on the wider community